How does viral marketing work? Viral marketing is a very effective marketing tool, just look at hotmail as an example. Viral marketing may first sound dangerous as any word associated with virus and the internet is not good. However viral marketing is also called referral marketing and that is just what it is. Referral marketing is effective because of the increase in referrals; it works like a replicating virus.
So take Hotmail for example. Every time someone with a Hotmail account send an e-mail a link at the bottom offers a free hot-mail account to the recipient. They in turn get an account and send e-mails to their friends. The if the original sender sent it to 3 friends and those two friends get an account and send e-mails to two friends each and those friends sign up for an account and send and e-mail to two friends. Well the process is never ending and in a very short time you will have a lot of signups.
Viral marketing is very successful for those that are giving away a product or service, can scale easily from small to large, can utilize existing communication networks, can take advantage of others resources, and tends to exploit common behaviors. Free is a very powerful tool and almost anyone will join or sign up for something that is free.
What you are using to spread your message must be highly used otherwise you will not be able to build up a network. E-mail, graphics, downloads and website are all the best ways to transfer your viral marketing message. You also want to remember that short and sweet will do much better then long and complicated marketing messages.
The best viral marketing will exploit common behaviors such as the need to be cool. E-mail and being tech savvy is important in today's world so using web to communicate is very common. You need to hit on those common behaviors and use them to your advantage.
To get more help with your viral marketing, check out this Viral Sneakiness review.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น