If you've been a long time consumer of African phone cards and other types of Africa prepaid phone cards, then you already know that the market is full of cards that are one-hit wonders. New cards come and go all the time, and some last barely a month before they disappear. Cards that last for several years are unheard of, and callings cards to Africa are no exception.
But one card stands above the rest: the African Dream card. It has been around since the early part of this century, making it one of the longest running Africa prepaid phone cards around.
What, then, is the secret to its popularity? Why has the African Dream phone card been able to achieve a rare status of consistency that does not normally exist in the industry? What is it about this card and how it is distributed that has helped it remain a mainstay among international callers?
If you know a thing or two about the industry, then you'll know that it is an extremely saturated market. Margins are exceptionally slim for suppliers, which leads many to place all sorts of hidden fees that siphon the funds away from the card and deliver a smaller quantity of minutes than they promise. This caused so many problems for consumers that the FCC decided to interfere. (Note: I wrote an earlier article that you can also find here on EzineArticles that talked about new FCC regulations that are intended to clean up some of the false advertising in the industry).
The African Dream calling card managed to remain competitive not only on rates but in actual minutes delivered. This led customers who tried the card once to come back and use it again and again, and to recommend the African Dream card to their friends, family, and co-workers.
The company behind the African Dream card showed consistency by not getting too greedy and ruining the formula in an effort to make more money in the short-term. This consistency paid off, and the African Dream phone card only continued to rise in popularity. This is especially remarkable given that this card has been around for so many years through good times and bad. When many providers played too many games and lost their customers, this card remained consistent and grew its customer base.
Secondly, the African Dream phone card was offered in a super-affordable denomination of $2, something that was not only rare for calling cards in general, but for Africa prepaid phone cards specifically. While the card also came in more standard $5, $10, and $20 increments, it was the low-entry price point that put it into the low-competition category of $2 phone cards that helped it the most. This price point not only made it affordable for people from all economic levels, but it also provided a good option to people who only needed a small number of calling minutes for use during emergencies.
Thirdly, along the same lines of the consistency mentioned above, the provider behind the African Dream card followed a long-term strategy that believed in building a customer base over a short-term strategy that relied on milking as much as they could out of existing customers. This strategy led the provider of the African Dream card to not play too many games with hidden fees on the card and drive customers to competitors. Again, this consistency allowed the African Dream phone card to not only increase in popularity over time, but to stay popular as well.
Finally, the African Dream calling card was distributed through a handful of ultra-reputable wholesalers with a vast reach in the national market. Wholesalers like STS Prepaid, who had developed for themselves a reputation of honesty and straightforwardness, quickly realized the potential of the card and made it a focus point of their distribution. This caused the African Dream card to explode in popularity over all other Africa prepaid phone cards available at the time.
In conclusion, the African Dream card has enjoyed such longevity in the market due to its competitiveness in rates and minutes, as well as a consistency that has allowed it to build an expanding base of repeat customers. And by joining the ranks of $2 phone cards, the African Dream card was able to offer an extremely affordable price for people that needed to call Africa. With major suppliers like STS Prepaid, African Dream phone cards spread across the country.
Today, many cards have come out in an attempt to compete. The most serious of these is Ultimate Africa, a no-connection fee and no-hidden fee calling card that follows FCC guidelines and delivers exactly the amount of minutes it advertises. It has been steadily growing in usage over the years, so this might be the card of the future to watch for Africa prepaid phone cards.
Want to see what all the fuss is about? Visit our site to try the African Dream card or Ultimate Africa card for yourself!
Best,
Tom Cole - STSPrepaid.com Customer Service Manager
Find the best deals and the most honest phone cards and cell phone cards from a range of popular and exclusive cards. Call anywhere in the world for the lowest rates. Use coupon code 'NEW501' for a discount on your first order!
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